AYA UNITED
CONSULTANCY
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AYA UNITED CONSULTANCY

Europort Istanbul 2026

Explore AYA’s three growth services for established companies.

Coaching · Consultancy · Creation

You are not here
to become
someone else!

You are here to be yourself, to build and to make an impact.

AYA United Consultancy supports individuals, entrepreneurs and organisations. Through personal coaching, business strategy, brand development and project and event management, we turn your identity and vision into clear choices and practical action.

Carmen Hernandez · AYA United
Carmen Julia Hernandez · The woman behind AYA
The thought behind it all

Where have you gone?

You carry responsibilities, expectations and dreams. Perhaps you have learned to be strong. But what happens when you also make room for who you really are?

That is where my work begins. With the person behind the roles. The vision behind the business. The story that deserves to be heard.

Discover the Ayenti method ↗

Identity as a starting point. Faith as a source. Strategy as movement.

Carmen Hernandez in a green suitYour vision deserves a form.
From an idea within you to a business you can sustain.
01.
Business consultancy & strategy

Build a business
with true identity.

You have talent. Plenty of ideas. But how do you turn them into a clear offer? How do you tell your story so the right people recognise themselves in it?

I help you choose, structure and create. From positioning and your business model to your brand story, marketing and agreed implementation. So your vision works in practice too.

Build my business ↗Start with a strategic conversation
02.
Personal coaching & WVM

You deserve
to take up space.

You know what everyone needs. You sense, adapt and keep going. Somewhere along the way, your own voice has grown quieter.

In coaching, we make room for your story, your boundaries and what you want to change. With attention to your whole life: your thoughts, body, relationships, surroundings and what gives you direction.

WVM · Women · Vrouw · Mujer
A dedicated journey for the woman behind all her roles.

Carmen Hernandez · AYA United
You do not need to have your whole story figured out.
A small moment. Just for you.

What resonates
with you here?

Pause at the sentence that stays with you. Open it. Your next step may begin right there.

Your answers stay with you. No form, no email address.

I function. But am I really living?

When did you last feel free to choose something because you wanted it? Think of one moment, however small. What was different then?

Take ten minutes for yourself →
My idea is still bigger than my first step.

If you could make just one choice today: who do you want to help, and with which specific question? You do not have to map out the whole future yet.

Make room for a strategic conversation →
I carry so much. What is actually mine?

Write down one expectation you keep carrying. Whose is it? And what would you choose if your own needs counted too?

Explore it with Carmen →
03 · Projects, events & speaking

A story comes alive
when it moves people.

From a personal conversation to an international stage: I bring people, ideas and worlds together. With substance, presence and an eye for what needs to happen.

A selection of my network & projectsAfrica Fashion Week AmsterdamMondial MatchOneGoalProView the projects ↗
Carmen Hernandez · AYA United
This is me. With depth and fire.
The woman behind the work

Depth.
A clear plan.
And yes, fire too.

I am Carmen. Social worker, coach, consultant and founder of AYA. In 2020 I started Coaching Joy Healing. I supported people, taught masterclasses, organised gatherings and trained coaches.

AYA carries that history forward. My Dominican roots, my life in Belgium, my faith in God and my love for people run through everything I create. I believe that what lives within you deserves attention — and a form in which you can live it.

That is why I listen, ask deeper questions and build alongside you. Sometimes gently. Sometimes with a question that hits home. Always with the intention of moving forward together.

Get to know me ↗
04 · Take something with you that stays

What lives within you
can keep growing.

Explore AYA Academy ↗
Your story does not have to wait until tomorrow

What is ready
to be born in you?

A new insight. A different choice. A business with your signature. Tell me what is on your mind. Together, we will explore where your next step begins.

✧ Find your first step →